Using Your Talents to Make Money Online

Salespeople are not paid for their ability to cold call. Anyone can pick up a phone, dial a random number and be told, “No.” Salespeople are paid for their knowledge about how to wheel hub assemblies turn that “no” into a “yes.”

Expert witnesses get called in by lawyers because of what they know not because they can see the tire tracks in the mud. They understand what those tire tracks mean.

Everyone in a professional setting is paid for what they know and not what they do. You can do the same while you make money online. You are entitled to be compensated appropriately. The first thing you need to know when you want to do this is how to determine your worth. What are people getting paid and why are they getting paid that? Once you know the value of your knowledge then you can get “make money online.”

Maybe you are worried that what you know is only worth $5.00 at the most. $5.00 does not seem like a lot of money nor does it even seem worth it. When looking at the bigger picture, however, it is much more appealing. 75% of Americans have access to the internet. If 1,000 people pay you $5.00 then you have made $5,000! If 10,000 people pay you $5.00 then you have made $50,000! And you can make that money online. All you have to do is know what you are worth.

Learning How to Make Money Online with Your Skills

We all have talents. Most people do not know the value of the wealth of information they hold in their minds. Do you have a knack for words? Are you really good with needlepoint? Are you a good craftsman or fly fisherman? Perhaps you are a hunter and you know the ins and outs of skinning game or tanning hides. All of those can be marketable skills. All of those can help you make money online.

There is nothing wrong or shameful about asking to be compensated for your knowledge. It took you time, effort and probably money to learn what you know and you have the right to ask to be compensated. Just because you want to make money online does not mean your services are less valuable than anyone else’s services.

When we really think about it, don’t we pay all professionals for what they know? Are administrative assistants paid for their ability to pick up a phone handset? No. They are paid for their ability to juggle twelve different tasks and make sure their boss knows the dry cleaning is picked up and Mr. Jones is the client who is allergic to peanuts. They are paid for what they know and how well they know it.

How to make money online with your knowledge in the digital age

People who want to make money online may have tried in the past and failed. There is a good reason why they failed. They did not have the right guidance. Without the right guidance, you might as well stay with your office job and continue making your boss richer.

With the right guidance, you work for yourself and make money online. With the right dedication and diligence, you may be able to retire in just a few years with a seven figure income. It is possible and there are internet entrepreneurs who are willing to tell you how.

Proper Guidance

You may be wondering what you could know that other people would pay you to learn. Here is just one example. There are websites that are trying to be information powerhouses. They will pay you for information on nearly every subject. What are your hobbies? Do you enjoy hunting? Do you change the oil in your car? Have you raised children and do you know how to get gum out of hair? Any and all of that could earn you money. There is one hitch. These information powerhouses do not want people to know that John Q. Public provides the information so it is very difficult to find out who pays for information from experts and who does not.

Using Your Talents to Make Money Online

We all have talents. We all know something another person does not know and in this information age, people will pay you for what you know. If you take your knowledge to the streets, you can reach the people in your neighborhood. If you take your knowledge to the web, you can reach the world and make money online. In the not too distant future, there will not be a place on Earth that lacks internet access.

Are you going to do this or will you step aside and let someone else do it? If you do not want the freedom of working for yourself and the flexibility of setting your own hours then take the next exit on the information superhighway and yield to people who want to make money online.

Online audiences are not the same as bookstore visitors

So you finally decided it’s time to write an ebook or maybe create another information product. But sitting down to write seems harder than moving a mountain. What on earth do you write about?

As a copywriter, my toughest challenge comes when clients ask me to write copy for an ebook they have already created. They say, “I will write first and market later.” (If you’re in this category, don’t feel bad. I did the same before I learned the hard way.)

I feel especially sad when I review a well-written ebook with brilliant content that has not been directed to a lucrative target market. With just a few tweaks, the writer’s energy could have created a “must-have” book to sell through her website. Or a change of emphasis might attract a different target market – readers who actually pay for information rather than freebie-seekers.

Ready to write? Start with these 7 tips before you write the first line.

(1) Make sure somebody’s out there for you.

Online audiences are not the same as bookstore visitors. They search. They do not browse. To reach them, you have two options.

Option 1: Show up when they search for your topic. Option 2: Find places they cluster – such as discussion groups – and get in their faces, er, browser windows.

If they don’t seem to be searching, and they’re not creating forums to discuss your topic, time for a tweak. Most topics can go from mild to hot with just a few simple ingredients. For example:

(2) Match your idea to popular keywords.

If you’re writing about goal-setting – a popular topic among coaches – you will find that few Internet surfers actually sit down and surf on goal-setting. So your book attracts 1 or 2 visitors a day,maybe 50 each month. If you convert 2% (which is not bad, even with a good sales letter) you’ll sell one book a month.

But if you write your book as “time management,” you will find many potential prospects. True: you will have intense competition. But you know somebody’s looking. You can learn techniques to market to hotly contested markets. You can’t drag uninterested surfers to their computers.

(3) Find your target’s pain.

People do not surf the Internet looking for “nice to have” products. In a live bookstore, they might enjoy books on philosophy. They make books like Blink (by Malcolm Gladwell, one of my favorites) best-sellers.

On the Internet, they’re desperate. How can I make my dog stop barking all day? Can I find a cure for my headache without seeing a doctor? How can I get my spouse to stop trying to divorce me? How can I market my dying business without spending any more money? How will I toast the bride in next week’s wedding?

Topics like these will generate ebooks that sell (and some already have). They all meet an urgent need and promise speedy relief.

I call these books the equivalent of a tire store. Most of us buy tires when we get stranded on the side of the road or when the mechanic says, “You are risking your life if you drive on more day on these tires.” Few of us shop around. Few of us browse through tire stores on a slow Sunday. We buy in need. And that’s what these buyers do, too.

(4)Create juicy bullets to showcase what you will offer.

Bullets are short phrases and sentences you will use in your sales letter. For example:

Discover the 15-minute secret time management rule (so you gain an extra 2 hours a day without effort).

Why keeping a to-do list will actually cost you more time every day

How beginners can compete with experts and come out ahead (without spending thousands of dollars on gurus and counselors)

Bullets have two components: They convey emotion and they reach directly to your target market’s pain. They also contain a hint of mystery, creating an itch that can be scratched only by buying wheel hub unit your book.

Your bullets will become chapter headings and section headings. One will become your title.

(5) Create a two-sentence premise for your book.

When I ask clients, “What’s your book about?” I often have to listen for a long time. One client said, “Well, let me start out with what happened to me ten years ago.” Another said, “Well, it’s sort of like … I mean…”

If you write for a publisher, you will need a premise for your proposal. For my book on moving, my premise was, “People get stressed during a move because their identity gets interrupted. My book helps them maintain their identity during the move and as they settle in as newcomers.”

These days, most of us skip the publisher. We have to tell ourselves to write premises.

If you have a clear premise, some bullet points and a real target market, you (or your copywriter) can begin to write your sales letter. Often my clients find their books practically write themselves…right.